UPCOMING ROUNDTABLE
How AI is Transforming Your Martech Stack
If AI is the new magic, we all need to learn how to cast the spells. In this six-hour roundtable, you will hear the latest research on how global businesses are using AI to advance their marketing programs, learn about AI's impact on the internal and external customer experience, get best practices in identifying high-value approaches for incorporating AI tools in your department, and hear from your peers about how they are successfully integrating AI into key areas including content, business development, and data analysis.
THE DETAILS
DATE
November 14, 2024
LOCATION
Cornerstone Research
2001 K Street, NW # 800
Washington, D.C.
COST
$595 per person
SCHEDULE
12:00 pm – lunch
1:00 pm – keynote discussion
2:30 pm – in-house case studies
4:00 pm – moderated roundtable discussion
5:00 pm – networking happy hour
KEYNOTE SPEAKER
Scott Brinker
Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.
Featured law firm case studies
PEER INSIGHTS
Drew Hawkins
Senior Director of Digital Marketing
Womble Bond Dickinson
Drew Hawkins is the Senior Director of Digital Marketing at Womble Bond Dickinson, where he leads a team of 15 marketing professionals across digital strategy, operations, communications, design, and event marketing. A leader in AI adoption, Drew has implemented innovative solutions such as podcasts and data-driven email strategies to increase engagement and team efficiency. With a focus on optimizing processes and enabling creativity, Drew is passionate about driving results while helping his team focus on what they love most about their work.
Cindy Bare
Chief Data and Innovation Officer
Frost Brown Todd
Cindy Bare is the Chief Data and Innovation Officer at Frost Brown Todd, a national firm of 600 lawyers. Cindy leads the firm’s strategic data, generative AI, experience, legal project
management, library, and knowledge management initiatives. Cindy’s focus is using data and technology to enhance client service, team performance and overall efficiency.
Cindy’s team was a finalist for Best Business Team by the 2023 American Lawyer Industry Awards and she was a 2024 ILTA Distinguished Peer Awards finalist for Innovative Leader of
the Year.
YOUR MARTECH MINDSHARE LEADERS
Jessica Aries is an award-winning legal marketer and digital strategist. Since 2011, Jessica has worked with lawyers either in-house or a consulting role in legal marketing and has developed a globally recognized reputation for data-driven digital marketing.
Cyndy McCollough is a digital marketing strategist and fractional CMO who helps law firms manage rebrands, refine marketing technology stacks, and rollout new martech tools to meet evolving business requirements
FAQs
How do I know if I’m the right person to attend on behalf of my firm?
The roundtables allow for collaborative and in-depth discussions among senior leadership responsible for marketing technology decisions within their firms. In most firms, these roles have Chief and Director titles and in some instances Senior or Associate Director titles.
Will the sessions be recorded?
At this time, we do not plan to record the sessions. Our goal is to provide our participants with a dynamic in-person experience where attendees can share freely. If you purchase a ticket but are not able to attend, we will follow up with you and share resources and key takeaways from the discussions.
Are technology companies participating in these events?
Our attendees have asked that we reserve attendance to in-house law firm staff and technology-independent consultants.
Is there a dress code?
We recommend participants wear business casual attire.
Will lunch be provided?
Yes, lunch is provided. Dietary restrictions can be communicated on the registration form to accommodate specific needs. There will also be hors d'oeuvres and drinks served at the end of the event.
How long is the event?
The roundtables are half-day events starting at 12:00 PM and conclude with a 5 PM happy hour.
May I purchase same-day tickets?
To ensure we able to accommodate all attendees, same-day tickets will not be sold for roundtable events.
How many people from my firm can attend?
The roundtables are reserved for senior leadership who are responsible for making strategic decisions regarding marketing technology initiatives within their law firms. In most cases, these decisions are typically made by a handful of individuals. We recommend no more than three attendees from one firm to ensure the networking and discussions are helpful to all in attendance.
What is the refund policy?
Refunds are eligible 90 days before the date of the roundtable.