When change is constant, how do martech leaders build strategies with buy-in, longevity, and success?

THEY DON’T DO IT ALONE. THEY RELY ON A MINDSHARE

THE MOST COMMON MARTECH CHALLENGES

How to prioritize technology investments

How to build the team you need today and tomorrow

How to refine existing processes & define governance

How to choose a vendor & see through the hype

How to manage change & build internal support

WHAT TO EXPECT AT OUR ROUNDTABLES

Martech Mindshare brings together senior leaders to discuss marketing technology trends with experts who work outside the legal industry, discuss lessons learned with those who have been through it before, and network with peers who are grappling with the same questions you deal with on a daily basis.

We don’t present high level theoretical discussions–we take a pragmatic approach that helps you build a plan for how to improve your martech environment with the right people, processes, and technologies.

 

RENOWNED MARTECH SPEAKERS

PEER NETWORKING

CASE STUDIES

INDUSTRY BEST PRACTICES

RESOURCES & GUIDES

YOUR MARTECH MINDSHARE LEADERS

Jessica Aries is an award-winning legal marketer who has worked at AM Law 200 firms and prestigious boutique firms. Since 2011, Jessica has worked with lawyers either in-house or a consulting role in legal marketing and has developed a globally recognized reputation for data-driven digital marketing.

Cyndy McCollough is a digital marketing strategist and fractional CMO who helps law firms manage rebrands, refine marketing technology stacks, and rollout new martech tools to meet evolving business requirements.

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